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Capa de Open wide

a novel ·

Open wide

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"Open Wide shines a bright light on the secretive inner workings of Hollywood's vast sales and marketing machine, past and present. As the authors explore how and why box office receipts have evolved from a closely guarded corporate secret to …

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the long version

"Open Wide shines a bright light on the secretive inner workings of Hollywood's vast sales and marketing machine, past and present. As the authors explore how and why box office receipts have evolved from a closely guarded corporate secret to a national obsession, they bring insight to an industry that is increasingly devoted to producing the next big blockbuster - the next high-concept, future-franchise picture that they can "open wide.""--BOOK JACKET.

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""Open Wide shines a bright light on the secretive inner workings of Hollywood's vast sales and marketing machine, past and present. As the authors explore how and why box office …"

— Margaret

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