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Written from a British standpoint, this book investigates the advertising industry, how campaigns are planned, and how the general populace is affected. Research into advertising firms in London, New York, and Tokyo reveals the strengths and weaknesses of the industry …
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Written from a British standpoint, this book investigates the advertising industry, how campaigns are planned, and how the general populace is affected. Research into advertising firms in London, New York, and Tokyo reveals the strengths and weaknesses of the industry and shows how deeply advertising affects our lives--from the products we buy to the people for whom we vote.
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"Written from a British standpoint, this book investigates the advertising industry, how campaigns are planned, and how the general populace is affected. Research into advertising firms in London, New York, …"
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