The phoenix principle

the long version

"Some companies can't change in response to market disruptions. Those companies die. Other companies do respond ... eventually. They survive, but they see their profits squeezed, their growth flattened. Then, there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits." "This book reveals why so many companies behave in ways that are utterly incompatible with long-term success ... and why even "good to great" companies are struggling for air." "Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results."--book jacket.