Character design from the ground up

the long version

"Make your sketches come to life From films to games, books to comics, all stories need refined, beautiful characters. This book demystifies the in-demand discipline of character design, starting with the basics of material and equipment, moving on to sketching and 3D mock-ups with full turnarounds and lineups, and culminating in a series of in-depth case studies. - UNDERSTAND HOW WORLD-CLASS ARTISTS TURN SIMPLE IDEAS INTO WORKABLE CHARACTER DESIGNS - LEARN TO NEGOTIATE WITH CLIENTS & WIN COMMISSIONS - PACKED WITH LUSH, ORIGINAL ILLUSTRATIONS OF EVERY STAGE OF THE PROCESS"--