FOOTBALL GOES EAST: BUSINESS, CULTURE AND THE PEOPLE'S GAME IN CHINA, JAPAN...; ED. BY WOLFRAM MANZENREITER

the long version

"Football Goes East provides unique insights into the cultural, economic, political and social factors shaping its development in the Far East. The contributors in this study add both to the theoretical debate and to our empirical knowledge about the social and cultural dimensions of sport in the Far East." "Authors from China, Japan, Korea, Europe and the US outline differences and similarities at the heart of the multi-faceted phenomenon of global football in distinctive local cultures. Considering the impact of globalisation on sport, Football Goes East delivers a critical assessment of the changing tensions between the social, political and economic determinants of sport and leisure cultures in the Far East."--Jacket.