Communicating in crisis

the long version

"This volume is both an in-depth field analysis and step-by-step guide to preventing commercial disasters from which companies may never recover. Drawing upon a wide range of the sorts of crises that managers must face (examples include McDonald's, Perrier, Tylenol, etc.) the authors present appropriate strategies designed to reassure the public and keep business going. A tool for corporate managers, Communicating in Crisis is also a unique supplementary text for graduate and undergraduate business courses focusing on public relations, managerial and corporate communication, and risk management."--BOOK JACKET.