The Economics of the Mind

the long version

"The Economics of the Mind addresses economics from the perspective of real men and women: how they assess things, decide and act. It looks at the choices we make, and calls for the assumptions which make up the foundations of economic theory to be consistent with the mechanisms which guide the workings of the human mind." "The book will be warmly welcomed by institutional and evolutionary economists, and those working in the field of economic psychology."--Jacket.