Finding and signing profitable contracts

the long version

In order to survive in today's increasingly competitive marketplace, architects and planners must know how to successfully market their skills. They need proven strategies and techniques to obtain new business and stay ahead of the competition. They'll find all that and more in this important new book. Finding and Signing Profitable Contracts presents a brand new business model that allows the process of creating and maintaining relationships with clients to be fun as well as profitable for everyone. Providing a detailed description of the necessary strategies for successful business development, the book focuses on both the individual and the firm. It's packed with personal anecdotes of actual business situation which illustrate the essential concept presented in the book. The up-to-date advice found in this important new book is crucial for all designers in the 1990s.