New World, New Rules

the long version

New World, New Rules is a compelling chronicle of the American corporation's changing role, as well as a perceptive look at what these changes mean for both business and public policy. Author Marina Whitman shares both personal experiences and in-depth research from her distinguished career as a business leader, government adviser, teacher, and influential corporate strategist. As it surveys the uncertain new relationship between American business and American society, New World, New Rules challenges our companies and our government to consider new practices and policies that will contribute to corporate viability as well as to the health of American society.