Eco-chic

the long version

"Eco-Chic: The Fashion Paradox is an examination of the relationship between fashion and environmental awareness - combating the universal reputation of eco-fashion as wholesome, un-dyed, shapeless and itchy. A new wave of sustainable shopping, affordable clothing, and ecological thinking has allowed eco-designers to create high-end, design-led collections rather than merely environmentally sympathetic garments. Eco-Chic: The Fashion Paradox aims to address the preconceived idea of eco-fashion as a compromise in style and quality and places eco-fashion where it belongs at the forefront of design. Eco-fashion is changing its image from dowdy and well meaning to genuinely desirable and Eco-Chic: The Fashion Paradox is an analysis of fashion and ethical practice as the naked truth behind the clothes we wear is exposed"--BOOK JACKET.