Consumer sensory testing for product development

the long version

"Consumer affective tests are necessary in product evaluation for product development guidance, product improvement and optimization, and maintenance. This book's focus is on principles, recommended methods and procedures in the planning and implementation of consumer tests, and data collection and analysis of consumer test results.". "The intent of this book is to provide a simple, easy-to-use, comprehensive guide to consumer sensory testing for product development. Consumer Sensory Testing for Product Development is designed to deliver, in a single source, information on general principles and a comprehensive discussion on procedures needed to plan and carry out various consumer affective test methods.". "Consumer Sensory Testing for Product Development was written as a reference book for beginning sensory scientists; food industry technical personnel, university and government researchers involved in product quality evaluations, consumer affective tests, and product research and development; and individuals involved in consumer and market research."--BOOK JACKET.