Company analysis

the long version

"In this book Jenster and Hussey move away from the opinion based SWOT analysis commonly used, to provide a more objective step-by-step approach to objectively analysing an organisation. This task is clearly explained, with information displayed in diagrams, and checklists of critical questions provided. In addition to the key, functional areas of management, corporate-wide approaches such as core competencies, critical success factors, industry analysis and the value chain are also examined.". "The book is illuminated with examples from the authors' own experiences, resulting in a practical and effective approach which will provide a foundation for corporate strategy and add a strategic dimension to a due diligence study - and so prove invaluable to MBA students and lecturers in strategic management."--BOOK JACKET.