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Capa de The agile marketer

a novel ·

The agile marketer

por

"This book is for marketing leaders who are attempting to modernize their marketing practices [and] the platforms that support them so that they can partner with the chief poduct officer to innovate, drive the business, and establish competitive advantage. It's …

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  • ● business & economics

the long version

"This book is for marketing leaders who are attempting to modernize their marketing practices [and] the platforms that support them so that they can partner with the chief poduct officer to innovate, drive the business, and establish competitive advantage. It's also for marketers who recognize a unique opportunity to position marketing as the "steward" not just of the brand but of customer experience across the board"--

M

Margaret's verdict

""This book is for marketing leaders who are attempting to modernize their marketing practices [and] the platforms that support them so that they can partner with the chief poduct officer …"

— Margaret

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