Understanding income statements

the long version

When confronted with financial reports, most nonfinancial managers feel uneasy. They see a bewildering array of figures, tables, accounting procedures, and technical jargon. They know that finances are the life's blood of a business and that not being able to read financial statements puts them in jeopardy. If you are among the many managers, small business owners, and entrepreneurs who would like to gain greater control of the financial aspect of your business, Understanding Income Statements will arm you with all the tools you need. Quickly and simply, it enables you to cut right through to the bare facts on net profits, losses, income sources, and expenses - all without abstract concepts or complicated mathematics.