The clustered world

the long version

"Ten years ago, Michael J. Weiss published his book The Clustering of America, in which he presented a totally new way of viewing the nation: not as fifty states but rather as forty neighborhood types, or "clusters.""--BOOK JACKET. "Now, in The Clustered World, Weiss reexamines the nation, finding that it has fragmented further into sixty-two different clusters - with new groups like Boomers & Babies, Gray Collars, and Latino America - and explores the demographic trends that shape the way we live today. Weiss then turns his attention abroad, revealing how corporations and nonprofit groups are using the cluster system to sell cars in Germany and promote social policy in Sweden, and also how American culture is seeping inexorably into lifestyles around the world."--BOOK JACKET. "Colorful maps, on-the-street interviews, and statistical research combine to make The Clustered World must reading for business-people, students of contemporary society, and ordinary busybodies who want to know what's going on down the street and around the world."--BOOK JACKET.