Marketing 4.0
por Kotler
Marketing 4.0: Moving from Traditional to Digital is the muchneeded handbook for nextgeneration marketing. Written by the world′s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. …
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the long version
Marketing 4.0: Moving from Traditional to Digital is the muchneeded handbook for nextgeneration marketing. Written by the world′s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today′s customers have less time and attention to devote to your brand and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message
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"Marketing 4.0: Moving from Traditional to Digital is the muchneeded handbook for nextgeneration marketing. Written by the world′s leading marketing authorities, this book helps you navigate the increasingly connected world …"
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