Marshall McLuhan

the long version

Some considered him the oracle of the electric age; others dismissed him as a charlatan. But many of his predictions are coming true with eerie accuracy. It's impossible to ignore such McLuhan phrases as "the global village" and "the medium is the message" as we surf the 'Net or pop a cassette into the VCR. His genius was in foreseeing such cultural upheavals - it is uncanny the impact his studies have had on the way we view the world. This fully revised and updated edition of the award-winning biographical classic traces the evolution of McLuhan's theories and is the key to understanding this enigmatic media guru.