The personal trainer's handbook

the long version

"Whether you are newly qualified and looking for guidance on setting up your business or an established trainer looking for ideas to develop your company, this book will provide you with all the information you need. Your one-stop guide to running a personal training business, it includes: essential business skills - targeting your market, insurance, finances and marketing; dealing with clients - the first meeting, creating the right programme and typical client groups; how to deal with special client groups, such as diabetics, older clients and pregnant women." -back cover.