Eichler homes

the long version

Debonair gentleman, devoted husband, and ambitious businessman, Joseph Eichler began Eichler Homes with no previous design experience, only a love of contemporary architecture. Already in his late forties, he was able to turn his small firm into one of the most prodigious post-World War II building companies in America. With the help of architect Bob Anshen, Eichler found a way to mass-produce affordable, practical homes with a designer feel. Based on numerous models, each under $10,000, the homes began to sell wildly in Northern California. As the demand grew, so did the houses, and soon they included four bedrooms, two bathrooms, and a family room, as well as Eichler's signature glass walls, post-and-beam structures, and front door atriums. With over 100 color and black-and-white photographs of the various models and essays by architectural expert Sally Woodbridge and Joe Eichler's son, Ned, Eichler Homes paints the poignant picture of an extraordinary businessman, a father-son relationship unfortunately marred by company politics, and the rise and fall of a unique postwar business that continues to inspire architects and designers everywhere.