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Capa de Marketing and information technology

a novel ·

Marketing and information technology

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Presents an overview of the relationship between marketing and information technology. Follows the typical marketing teaching models: from strategy to tactics to implemetation. Topics covered include the changing role of IT in customer service and sales. A wide variety of …

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  • ● business & economics, science & technology

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Presents an overview of the relationship between marketing and information technology. Follows the typical marketing teaching models: from strategy to tactics to implemetation. Topics covered include the changing role of IT in customer service and sales. A wide variety of cases and vignettes are used throughout the text and each chapter contains learning objectives and assignement questions. References, a bibliography and glossary of terms are included.

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"Presents an overview of the relationship between marketing and information technology. Follows the typical marketing teaching models: from strategy to tactics to implemetation. Topics covered include the changing role of …"

— Margaret

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