Beyond Translation; The Marketer's Field Guide to Understanding Today's Transcultural Consumer

the long version

What people are saying... “The country is changing, ethnically and culturally. Valerie Romley can be an invaluable tour guide to keep your marketing programs in tune with today’s transcultural consumer.” Al Ries, author, The Origin of Brands "A valuable primer and introduction to our new world in the U.S." Bill Cherrie, VP Multicultural Marketing, Pernod-Ricard USA "In the marketplace where 'multicultural' is the new buzz word du jour, this book takes a different approach by explaining multicultural consumers Without echoing statistics, but providing relevant tips for understanding and marketing to the consumers." Lydia DeLeon, Stewart Title, Director of Multicultural Markets, Central States Teaching Text: University of Wisconsin, School of Business and Technology, MBA Program, USA. Arizona State University, School of Design Innovation, Tempe, AZ., USA.