The imagineering way

the long version

Famed for making dreams come true, the Disney Imagineers are renowned for their creativity and their ability to turn fanciful ideas into reality. Now, for the first time, the Imagineers offer a detailed look at the principles and processes that allow Disney to do what it does so well--how to create an environment that fosters explosive creativity, with clear examples of how to adapt the most creative thinking to your home and work life.--From publisher description.