Business

the long version

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organisational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.Business: the Key Concepts:* detailed yet approachable* considers new developments in business, notably eBusiness and contemporary business ethics* covers established subjects, taking an international and strategic perspective that balances theory and practice* suggests specific further reading for many concepts and also includes an extensive bibliography.Whether you're already in business and could do with a handy reference guide or a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.