The insight edge

the long version

Meeting the challenge that confronts today's managers calls for a fresh knowledge base, one that includes, in addition to the necessary technical knowledge handed down in management schools and seminars, familiarity with the dynamics that generate the seemingly unpredictable - but by no means casual and unforseeable - patterns of change in the contemporary business environment. This book offers such a knowledge base. It brings to leading managers, and to everyone concerned with the effective and responsible management of business companies, the essential minimum of up-to-date scientific knowledge: the readily acquired foundations of "evolutionary literacy."