Demographics

the long version

Understanding changing demographics is becoming critically important to a growing number of professionals and decisionmakers in business and government. Written in non-technical language and presented in a classroom-tested format, this easy-to-use guidebook offers case studies of important applications of applied demography in government planning, long-term corporate strategy, forecasting, human resource management, and marketing. The authors show how to tie financial, political, and legal analysis into a consideration of demographic data and trends.