London minimum

the long version

What is minimalism? Minimalism is more than a style. It is a philosophy that can be applied to almost anything in life. In architecture and design, minimalism is about space and light, function and refinement, clarity and precision. In a world of complexity it offers visual tranquility, it creates calm amidst the chaos of city living. Perhaps surprisingly, interior minimalism is at its zenith in London, a city normally associated with clutter and chintz. From the elegant restraint of Georgian architecture, furniture and silverware to the pared-down, sophisticated interiors of contemporary designers, London has always displayed a preference for directness and uniformity. It is this tradition - making use of materials of the highest quality in the simplest and most dramatic ways - that provides such a seductive edge to London's minimal design. London Minimum features the work of some of London's most celebrated and creative individuals. Outstanding photographs of apartments and houses, department stores and museums, furniture, textiles and hardware, reveal and highlight the harmony of minimal design - the true London style.