The Next Big Idea

the long version

Over the twentieth century, nearly all management theories were transformed in the furnace of experience. Based on research and interviews with leading business figures and academics in the US and UK, The Next Big Idea analyses where business will draw inspiration from in the future, whether from new kinds of gurus, research institutes, studying the lessons of natural science, practical industrialists working out problems on the factory floor, or the best brains of Silicon Valley. Find out from people at the cutting edge of thought, such as John Seely Brown of Xerox PARC, Gary Hamel and Richard Pascale about:- New ways of developing talent and knowledge- Strategies for cultivating creativity and constant innovation- What business processes can adapt from natural science- Competing at levels beyond quality and service- Powering up the brain – lessons form quantum physics and neurology- Learning to manage at the speed of thought.