A behavioral theory of the firm
por James G. March
A Behavioral Theory of the Firm has become a classic work in organizational theory, looking inside the firm to develop new theoretical ideas about economic behavior. Rejecting the portrayal of the firm found in classical economic theory, the authors focus …
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- ● business & economics, psychology
the long version
A Behavioral Theory of the Firm has become a classic work in organizational theory, looking inside the firm to develop new theoretical ideas about economic behavior. Rejecting the portrayal of the firm found in classical economic theory, the authors focus on the actual behavior of business firms. Their ideas, which have influenced students of organizations throughout the social sciences, capture the fundamentals of organizational decision making, offering important perspectives not only on economic organizations but also on governmental agencies and educational institutions.
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"A Behavioral Theory of the Firm has become a classic work in organizational theory, looking inside the firm to develop new theoretical ideas about economic behavior. Rejecting the portrayal of …"
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