The Brand Gap: Expanded Edition

the long version

Review“The surprise book of the year!” —JOHN MOORE, EDITOR AT FAST COMPANY “The first book on brand that seems fresh and relevant.” —RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN “A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light, visual way. Learn about the power of imagery and the role of research in building a heavy-duty brand—without the heavy-duty reading.”—DAVID A. AAKER, AUTHOR OF BRAND PORTFOLIO STRATEGY AND BUILDIN