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Capa de Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

a novel · · 256 pages

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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From Publishers WeeklyKim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market …

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the long version

From Publishers WeeklyKim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." The only reason more big companies don't set sail for them, they suggest, is that "the dominant focus of strategy work over the past twenty

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Margaret's verdict

"From Publishers WeeklyKim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well …"

— Margaret

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