Graphic design

the long version

"In a progressive series of chapters, designer Louis Ocepek uses charts, diagrams, and outstanding design examples to illustrate how the design process and the elements of graphic design contribute to the form and function of visual communication projects. The importance of the analytical design process as a tool for creative problem solving is emphasized, while equal attention is given to the importance of ingenuity and intuition. Specific chapters reveal how the essential components of graphic design, such as letters, words, and images are used to address the needs of the client in an aesthetic manner. The formal design elements, such as space, color, line, and shape are presented in the context of historical, modernist, and contemporary projects, demonstrating their impact on both content and visual form. Graphic production is addressed throughout the book from both a practical and creative point of view, demonstrating how budget and technical constraints can be turned to positive effect. Each chapter includes a list of key terms used in the text, designed to stimulate further discussion of specific topics while contributing to the development of a design vocabulary."--BOOK JACKET.