The future of brands

the long version

"The Future of Brands offers the insights of 25 international opinion-formers on these questions and more. From the guardians of some of the greatest brands of today, including BMW, Reebok, Procter & Gamble, Samsung and The Body Shop, to social commentators such as Will Hutton and Deepak Chopra, our contributors paint a compelling picture of the role of brands over the next 25 years and the factors influencing their success. Others represent more recently established brands such as Starbucks, as well as growth areas of the future." "The book includes interbrand's 1999 league table of the world's most valuable brands, and covers topics as diverse as the impact of the IT revolution, the informed consumer and the increasing importance of corporate responsbility.". "It concludes with some key observations for successful brand owners of the future, and will be essential reading for anyone interested in the future of brands and branding."--BOOK JACKET.