Thierry Lardinoit

Dr. Thierry Lardinoit is a Professor of Marketing at the École Supérieure des Sciences Economiques et Commerciales (ESSEC), Cergy, France. His areas of expertise are sports marketing and consumer behaviour. He holds a Ph.D. in Kinesiology and Physical Education from the Université de Louvain, Louvain-la-Neuve, Belgium, and he is graduated in Management et Gestion of this same University. He has published books and articles in several academic journals, and he coordinates the French adaptation of Kotler and Armstrong’s textbook *Marketing: …